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How often have you felt like you're wandering in a maze while trying to find information on an Indian government website? No track, huh‽
How often have you felt like you're wandering in a maze while trying to find information on an Indian government website? No track, huh‽
It's no secret that the present government websites are difficult for users to navigate and frequently lack fundamental accessibility and functionality. Accessing authentic and accurate information from the government about any public topics, such as Indian government schemes and initiatives or articles, can often be challenging. The lack of a single platform that connects various government ministries and organizations makes it all the more challenging for citizens to connect and obtain the required information.
That's why we've taken on the challenge of enhancing and redesigning the Indian Culture portal that could be the ultimate destination and single source of truth for all things related to Indian culture and other government updates.
With a well-designed and user-friendly interface, the Indian Culture website aims to uplift the rich craft and handmade MSME sector to the global audience while maintaining an unadulterated flow of knowledge and updates.
What? (Goal)
What? (Goal)
Indian Culture portal aims to provide a platform that solves the problem of a scattered and inaccessible source of authentic information from the Indian government.
The platform will bridge the gap between the government and the general public, providing them with the opportunity to discover, learn, immerse, and connect with India and her rich cultural heritage. It will serve as an encyclopedia of the nation, covering everything from Indian architecture, music, dance, art, cuisines, latest updates and more.
The platform also intends to support local artisans and the rich craft and handmade MSME sector while giving Indian startups and young entrepreneurs opportunity to be recognized and to network. It will also act as a platform for Indian thinkers and up-and-coming talent to contribute innovative ideas and be part of several teams serving the same vision.
Indian Culture portal aims to provide a platform that solves the problem of a scattered and inaccessible source of authentic information from the Indian government.
The platform will bridge the gap between the government and the general public, providing them with the opportunity to discover, learn, immerse, and connect with India and her rich cultural heritage. It will serve as an encyclopedia of the nation, covering everything from Indian architecture, music, dance, art, cuisines, latest updates and more.
The platform also intends to support local artisans and the rich craft and handmade MSME sector while giving Indian startups and young entrepreneurs opportunity to be recognized and to network. It will also act as a platform for Indian thinkers and up-and-coming talent to contribute innovative ideas and be part of several teams serving the same vision.
Why? (Problem)
Why? (Problem)
Because there isn't a platform that is easy to use and caters to all reliable information regarding government initiatives and schemes, it is difficult for citizens to acquire accurate and up-to-date public information. This has resulted in the need for a platform that can maintain and ease the process of connecting people to the government and India.
The traditional skills and art of local Indian artisans have not been getting the recognition they deserve. This has resulted in a decline in the sector. We seek to help these artisans showcase their skills and connect with a global audience, so that they can earn the respect and revenue they rightfully deserve.
India is a nation rich in culture, tradition, and knowledge, but there is an ongoing need for the country to position itself for the digital future and showcase its unique heritage to a global audience.
Because there isn't a platform that is easy to use and caters to all reliable information regarding government initiatives and schemes, it is difficult for citizens to acquire accurate and up-to-date public information. This has resulted in the need for a platform that can maintain and ease the process of connecting people to the government and India.
The traditional skills and art of local Indian artisans have not been getting the recognition they deserve. This has resulted in a decline in the sector. We seek to help these artisans showcase their skills and connect with a global audience, so that they can earn the respect and revenue they rightfully deserve.
India is a nation rich in culture, tradition, and knowledge, but there is an ongoing need for the country to position itself for the digital future and showcase its unique heritage to a global audience.
How? (Solution)
How? (Solution)
By creating an online platform that is easily accessible to people in India and abroad and serves as an encyclopedia of India's tangible and intangible cultural heritage.
The platform will also facilitate learning and engagement with the government and serve as a marketplace for purchasing authentic Indian craft and goodies.
By creating an online platform that is easily accessible to people in India and abroad and serves as an encyclopedia of India's tangible and intangible cultural heritage.
The platform will also facilitate learning and engagement with the government and serve as a marketplace for purchasing authentic Indian craft and goodies.
Interactive Map: Discover through a Map
Interactive Map: Discover through a Map
India is a country with diverse cultures and traditions, and this map allows users to learn more about specific regions in an engaging way.With just a click, users can engage with the map and discover new places, customs, festivals, cuisines, or historical events and landmarks associated with each state or union territory. Whether you're a traveler planning a trip to India or simply curious about its rich cultural heritage, our map is an excellent way to deepen your understanding of specific regions and their unique traditions.
This map is a great way to understand the incredible diversity of India and the vibrant cultures that make up this beautiful nation.
India is a country with diverse cultures and traditions, and this map allows users to learn more about specific regions in an engaging way.With just a click, users can engage with the map and discover new places, customs, festivals, cuisines, or historical events and landmarks associated with each state or union territory. Whether you're a traveler planning a trip to India or simply curious about its rich cultural heritage, our map is an excellent way to deepen your understanding of specific regions and their unique traditions.
This map is a great way to understand the incredible diversity of India and the vibrant cultures that make up this beautiful nation.
Interactive Image Scroll:
India in Pictures
Interactive Image Scroll: India in Pictures
Interactive Image Scroll: India in Pictures
Our cool, intuitive, and interactive image scroll feature enhances the user experience by allowing them to easily browse through stunning images from the respective region's category.
Users can easily dive deep into the cuisine of the respective region, view and download recipes, as well as learn about renowned Indian chefs.
Our cool, intuitive, and interactive image scroll feature enhances the user experience by allowing them to easily browse through stunning images from the respective region's category.
Users can easily dive deep into the cuisine of the respective region, view and download recipes, as well as learn about renowned Indian chefs.
Each image is clickable and leads to a more detailed page, providing users with the opportunity to dive deeper into the fascinating world of India's rich cultural heritage.
Additionally, users can switch between other categories such as heritage, music, dance, painting, and craft with just a click, all within the same region.
Each image is clickable and leads to a more detailed page, providing users with the opportunity to dive deeper into the fascinating world of India's rich cultural heritage.
Additionally, users can switch between other categories such as heritage, music, dance, painting, and craft with just a click, all within the same region.
India’s Virtual Agent: 24/7 Friendly Virtual Help
India’s Virtual Agent: 24/7 Friendly Virtual Help
Users can access the advanced AI chatbot, India's virtual agent, by clicking on the bottom right icon at any time. The chatbot will provide guidance on common issues and connect users to the appropriate human representatives for quick and easy assistance. Users can choose to continue chatting or request on-call assistance.
Users can access the advanced AI chatbot, India's virtual agent, by clicking on the bottom right icon at any time. The chatbot will provide guidance on common issues and connect users to the appropriate human representatives for quick and easy assistance. Users can choose to continue chatting or request on-call assistance.
Our smart global search feature saves users time and effort by providing relevant search results without the need to navigate through categories and sections.
The results are based on relevance and can include similar or related items, even if the search query isn't an exact word-to-word match.
The portal supports multiple languages and font sizes as per user preference.
This feature enhances the user experience by catering to the diverse linguistic needs of our users.
Users can stay updated with the latest government events through this dedicated section.
They can view events happening in their area or relevant to them once they sign in.
The Innovation section encourages users to come up with new ideas and submit them for support and guidance.
This provides a platform for users to showcase their potential and receive assistance for their ideas.
The E-Shop section allows users to purchase authentic handcrafted goods and craft curios directly from artisans, promoting the growth of the MSME and craft sector.
Users can trust that they are purchasing genuine products while also supporting the local communities and preserving the rich heritage of India.
This section is designed to cater to those who are curious and eager to learn interesting facts about India and her culture.
This feature presents users with fascinating stories and little-known facts that they may not have previously known.
Users can learn about the officials and ministers behind the scenes and connect with the government and the people who make it happen.
This feature provides an insight into the inner workings of the government, making it more transparent and accessible to the public.
The Feedback feature enables users to provide feedback, which will help to improve the portal and further enhance the user experience.
E-Shop: Easy Online and Offline Shopping
E-Shop: Easy Online and Offline Shopping
The portal offers multiple ways for users to search for and purchase craft products. They can search for products by state or use various filters within the shop section to refine their search. Users can view product details and check for availability in nearby offline stores or order online for delivery.
This feature makes it easy and convenient for users to find and purchase authentic Indian craft products.
The portal offers multiple ways for users to search for and purchase craft products. They can search for products by state or use various filters within the shop section to refine their search. Users can view product details and check for availability in nearby offline stores or order online for delivery.
This feature makes it easy and convenient for users to find and purchase authentic Indian craft products.
Craft Lead Support: Bulk Order Customization
Craft Lead Support: Bulk Order Customization
There are dedicated craft leads for each craft, who offer the craftsmen one-on-one support and direction in managing orders. Users can easily customize bulk orders through a simple form or contact leads via phone or text for further help.
This feature not only streamlines the bulk ordering and customization process but also provides a platform for artisans to showcase their craft and receive business support.
There are dedicated craft leads for each craft, who offer the craftsmen one-on-one support and direction in managing orders. Users can easily customize bulk orders through a simple form or contact leads via phone or text for further help.
This feature not only streamlines the bulk ordering and customization process but also provides a platform for artisans to showcase their craft and receive business support.
Clear Checkout: Transparent Pay
Clear Checkout: Transparent Pay
Users can easily buy products or add them to their jholla for later purchase.
The step-by-step purchasing process is simple, with clear and transparent pricing information provided at each stage.
The E-Shop also supports multiple payment methods, making it convenient for users to pay for their purchases.
Users can easily buy products or add them to their jholla for later purchase.
The step-by-step purchasing process is simple, with clear and transparent pricing information provided at each stage.
The E-Shop also supports multiple payment methods, making it convenient for users to pay for their purchases.
The e-shop's filters enable users to effortlessly locate particular items by utilizing filters like state, category, cost, and material. This streamlines the search experience and assists users in discovering precisely what they need.
It has feature that allows users to send a selected product as a gift to their loved ones, making it a perfect way to celebrate special occasions and share the beauty of Indian crafts.
Users can access detailed information about the official recognition of Indian crafts by the government, including Geographical Indication (GI) status.
This feature provides detailed information on Indian craft clusters and artisans. Users can explore craft history, techniques, and cultural significance, as well as get to know the talented artisans who create them.
This promotes and supports artisans and their communities while enhancing the user's understanding and appreciation of Indian crafts.
The portal offers a one-stop-shop for travel-related needs, allowing users to easily view travel information and book tickets and hotels all in one place, creating a seamless and convenient super app-like experience.
With the convenience of booking travel and accommodations directly from here, users can easily plan their trips and fully immerse themselves in the rich culture and traditions of India.
Users can view attraction timings, travel guides, and book entry tickets, all on the same platform, for a convenient and seamless travel experience.
The currency switch feature enables users to view prices in their preferred currency, making it a global marketplace.
It eliminates the need for manual currency conversions, making the shopping experience seamless and convenient.
Seamless Sign-In: Multi-Account Options
Seamless Sign-In: Multi-Account Options
The portal offers a convenient and flexible sign-up process, allowing users to quickly create an account using their social media accounts like Facebook, Gmail, and Twitter. Alternatively, they can sign up using their phone number or email for added convenience.
The portal offers a convenient and flexible sign-up process, allowing users to quickly create an account using their social media accounts like Facebook, Gmail, and Twitter. Alternatively, they can sign up using their phone number or email for added convenience.
Customer Support: Multiple Channels
Customer Support: Multiple Channels
Users have other ways to contact us in addition to the 24x7 AI chatbot help, including filling out the "Contact Us" form, emailing us, calling our toll-free numbers, or contacting us through various social media sites. They can also easily locate us on the map and visit any of our physical centers across India.
These options further provide assistance to users, thereby building their trust and confidence and increasing their satisfaction with the customer support system.
Users have other ways to contact us in addition to the 24x7 AI chatbot help, including filling out the "Contact Us" form, emailing us, calling our toll-free numbers, or contacting us through various social media sites. They can also easily locate us on the map and visit any of our physical centers across India.
These options further provide assistance to users, thereby building their trust and confidence and increasing their satisfaction with the customer support system.
Lacunas & Goals - clear view of the users, problems, and their goals
Lacunas & Goals - clear view of the users, problems, and their goals
WE AIM TO HELP
WE AIM TO HELP
BECAUSE
BECAUSE
SO THAT
SO THAT
AND HENCE
AND HENCE
Those who struggle looking for gov. updates/information or want to participate
of lack of visible sources and opportunities
they get to actively interact and participate
no opportunity goes unnoticed.
People who want to connect to the craft sector in India
they want to explore and connect to it’s genuine roots
they reach the right sources easily
local artisans and craft are uplifted.
Individuals who want to contribute to nation building by submitting ideas
many ideas do not flourish due to the absence of proper support and mentoring
they get to take part, gain recognition, and see their ideas come to life
India reaches its true creative and commercial potential.
People to easily access information related to India and it’s culture
they are eager to learn more, and there are limited genuine sources available
they learn the specifics of what they want and not lose hope while looking for it
discover and spread the richness of India and it’s culture.
Those who are looking for reputable offline craft stores
falling for fraudulent goods is a common occurrence
they purchase the best authentic product
actual people benefit and time, money, and effort are saved.
People who want to purchase personalized craft products online
they have a need and finding right source is difficult
they get desired results/product without hassle
benefits of collaboration and networking are retained.
Information Architecture
Information Architecture
you can zoom in to see.
you can zoom in to see.
Medium Link for full design process
Medium Link for full design process
Dive into the complete design journey behind this project on my Medium blog.
(Your exploration is highly encouraged! 🥺)
Dive into the complete design journey behind this project on my Medium blog.
(Your exploration is highly encouraged! 🥺)
Dive into the complete design journey behind this project on my Medium blog.
(Your exploration is highly encouraged! 🥺)
Research | Heuristic Evaluation | Personas | User Journeys | Information Architecture | Ideation | UX | UI | Prototyping
Research | Heuristic Evaluation | Personas | User Journeys | Information Architecture | Ideation | UX | UI | Prototyping
This project was a collaboration with my friend, Devisha Gupta, and the documentation and presentation on this portfolio website are my sole contributions.
This project was a collaboration with my friend, Devisha Gupta, and the documentation and presentation on this portfolio website are my sole contributions.
Appreciate your time !
Reference
Reference
https://indianculture.gov.in/ | https://www.handicraftsinindia.in/ | https://lepakshihandicrafts.gov.in/ | http://www.nczcc.in/ | https://www.investindia.gov.in/ | https://www.holidify.com/pages/handicrafts-of-india-183.html | https://yehaindia.com/handicrafts-in-india-you-sure-would-want-to-own-one-of-those-pieces/ | https://cis-india.org/accessibility/accessibility-audit-of-govt-websites
https://indianculture.gov.in/ | https://www.handicraftsinindia.in/ | https://lepakshihandicrafts.gov.in/ | http://www.nczcc.in/ | https://www.investindia.gov.in/ | https://www.holidify.com/pages/handicrafts-of-india-183.html | https://yehaindia.com/handicrafts-in-india-you-sure-would-want-to-own-one-of-those-pieces/ | https://cis-india.org/accessibility/accessibility-audit-of-govt-websites
